Product Marketing Episodes

In this episode of The Elite Recruiter Podcast, host Benjamin Mena dives into the fascinating topic of pricing to win in recruitment with special guest Jon Brooks. As a pricing expert and founder of a niche pricing consultancy, Jon shares valuable insights on understanding and promoting the value of recruiting services, finding a niche, and confidently asserting pricing to avoid devaluing expertise. They discuss different pricing models, the importance of differentiation, and the pros and cons of contingent and retained recruitment. Get ready to gain a fresh perspective on pricing strategies that can help recruiters stand out and win in the industry.

Welcome back to another exciting episode of The Elite Recruiter Podcast! In today's episode, we dive into the fascinating world of product marketing versus solution marketing with our special guest, Will McGhee. Join your host, Benjamin Mena, as he delves into Will's interesting journey in the recruiting industry, his insights on the evolving landscape of recruitment, and his top tips for building a successful solution-based marketing system. Get ready to uncover the secrets of effective marketing in the recruiting industry, as we explore the strategies and mindset needed to excel in this competitive field. So sit back, relax, and get ready for another knowledge-packed episode of The Elite Recruiter Podcast!