Create Demand Out of Thin Air: A BD System That Actually Works
Create Demand Out of Thin Air: A BD System That Actually Works
1️⃣ Episode Hook
No clients?
No excuses.
If you can’t create demand on command, you don’t own your desk — it owns you.
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2️⃣ Why This Episode Matters
Recruiting isn’t dying.
Weak business development is.
In this episode, Mike breaks down the exact BD system and sales mindset that allows recruiters to create demand — even in down markets, even without a big agency brand.
If you want more clients, stronger closing ratios, predictable revenue, and scalable recruiting strategies, this is your playbook.
3️⃣ What You’ll Learn
- The “create demand out of thin air” philosophy explained
- Why sales is not persuasion — it’s acceleration
- The exact LinkedIn voice note strategy landing new clients right now
- The difference between reactive goals vs. proactive process goals
- The time-protection framework that eliminates weak job orders
- How to calculate your true hourly value as a recruiter
- The mindset shift that separates elite billers from order takers
4️⃣ About the Guest
Mike Anderson is known for elite-level business development in recruiting. From high-volume agency billing to building his own firm, Mike’s sales skills and recruiter training have helped professionals sharpen their closing ability and scale with control.
5️⃣ Extended Value Tease
Imagine opening your laptop and knowing:
If I need a deal… I can create one.
No panic.
No desperation.
No chasing bad clients.
Just proactive outreach, controlled pipelines, and predictable growth.
This is what separates recruiters who survive from those who scale.
6️⃣ Listen Now CTA
If you want more control over your desk and your income, press play now.
This episode upgrades your BD immediately.
7️⃣ Timestamp Highlights
00:40 – The LinkedIn voice note strategy working right now
05:13 – Process goals vs. results goals
09:41 – Firing bad clients fast
12:22 – Calculating your true hourly value
17:04 – Why top-of-funnel eliminates anxiety
22:15 – The discipline that drives BD consistency
26:03 – Sales is acceleration, not persuasion
31:16 – The “joy of the unknown” mindset
36:32 – Why AI won’t replace authentic recruiters
42:07 – Protecting your time like a lone wolf
47:20 – The BD mistake recruiters keep repeating
8️⃣ Sponsors
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9️⃣ Summit + Community
🎯 2026 Sales and BD Recruiter Summit
https://bd-sales-recruiter-2026.heysummit.com/
💼 Join the Elite Recruiter Community (all summits, replays, billers club + split space)
https://elite-recruiters.circle.so/checkout/elite-recruiter-community
🔟 Tools & Links
Free Trial: PeopleGPT → https://juicebox.ai/?via=b6912d
Free Trial: Talin AI → https://app.talin.ai/signup?via=recruiter
Free Trial: Pin → https://www.pin.com/
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YouTube: https://youtu.be/TdXYBTo_kXg
Follow Mike Anderson on LinkedIn: https://www.linkedin.com/in/recoveryandrecruitingmike/
Host Benjamin Mena: http://www.selectsourcesolutions.com/
Benjamin LinkedIn: https://www.linkedin.com/in/benjaminmena/
Benjamin Instagram: https://www.instagram.com/benlmena/