May 12, 2025

Recruiting Uncovered: Trends, Legislation, and Next-Level Advice with Trinette Cunningham

Welcome to The Elite Recruiter Podcast! In this episode, host Benjamin Mena sits down with Trinette Cunningham, President and CEO of the National Association of Personnel Services (NAPS), to uncover the latest trends, legislation, and strategies shaping the recruiting world. Trinette brings over a decade of experience in association management and shares her candid journey into the recruiting industry, including the comical story of her own interview process with NAPS.

Together, they dive deep into the importance of professional certifications for recruiters, the critical need to stay informed about changing laws and best practices, and why networking and mentorship remain game-changers in a rapidly evolving industry. You’ll also get the inside scoop on NAPS’ annual conference, how AI and mental health are impacting the landscape, and practical, next-level advice for both new and seasoned recruiters.

Whether you’re just starting your recruiting career or you’ve been in the game for years, this episode is packed with actionable insights, honest stories, and inspiration to help you achieve your goals and continue growing in the recruitment space. Get ready to level up your recruiting game!

Are you ready to future-proof your recruiting career by mastering the latest industry trends, critical legislation changes, and must-have growth strategies?

Whether you're a new recruiter trying to break into the industry or a seasoned professional striving to stay ahead, this episode of The Elite Recruiter Podcast with guest Trinette Cunningham — CEO of the National Association of Personnel Services—dives deep into the evolving world of recruitment. In today’s market, rapid shifts in technology, laws, and work culture demand more from recruiters than ever. Are you prepared to adapt and succeed in this competitive landscape?

Naps - https://www.naps360.org/

If you’ve ever felt uncertain about new compliance requirements, wondered how AI will impact your role, or struggled to find a true network of like-minded recruiters, this episode offers exactly what you need. You’ll discover how industry certification can set you apart, why mental health is gaining traction in recruiting, and the power of professional associations in driving your career forward.

Here are three powerful takeaways from this episode:

  • Discover why getting certified isn’t just a checkbox but a competitive advantage when facing complex legislation, ethical dilemmas, and the fast pace of recruiting.
  • Gain insider knowledge on the latest trends reshaping the industry—think AI advancements, the increasing importance of mental health in the workplace, and shifting best practices.
  • Unlock proven strategies for building your professional network, learning from peers, and accessing resources that help boutique firms and solo recruiters excel in a crowded market.

Ready to level up your recruiting career and get insights you won’t hear anywhere else? Hit play now to join Trinette Cunningham and Benjamin Mena for a conversation that could change the game for you this year!

AI Recruiting Summit 2025 – Registration: https://ai-recruiting-summit-2025.heysummit.com/

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With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/

Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/

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Benjamin Mena [00:00:00]:
The Elite Recruiter Podcast has multiple summits coming up that you need to make sure that you are registered for. We have the AI Recruiting Summit 2025 coming up, and on top of that, finish the year strong. These two summits are going to help you move the needle, help you achieve your goals, help you achieve your dreams and make 2025 the year that you started out and you wanted it to be. Make sure you get registered and also stay tuned. Got something cooking for you guys. Working on another project that you guys are going to absolutely love. All right, see you guys at the summit and see you guys soon. Enjoy this episode.

Benjamin Mena [00:00:32]:
Coming up on this episode of the Elite Recruiter Podcast, what advice would you give to me to have a successful career in recruiting?

Trinette Cunningham [00:00:39]:
The first thing I would say is to get certified. The second I would say stay curious. You know, follow a process. It's just not instincts, it's not your gut. You just can't say, oh, I found my cousin a job. So here I am, a recruiter. My typical email, thank you very much for the time. This is my strengths.

Trinette Cunningham [00:00:57]:
This is how I think I could fit for your association and why I'd be the best candidate. I threw that out the window and I just said, hey, guys, I don't know if you were feeling it, but that was the most disconnected interview I ever had.

Benjamin Mena [00:01:11]:
Welcome to the Elite Recruiter Podcast with your host, Benjamin Mena, where we focus on what it takes to win in the recruiting game. We cover it all from sales, marketing, mindset, money, leadership, and placements.

Trinette Cunningham [00:01:26]:
Foreign.

Benjamin Mena [00:01:29]:
I'm excited about this episode of the Elite Recruiter Podcast because getting around recruiters, getting around other recruiters can absolutely change the game. You never know what you can learn from just a 30 second conversation. And yes, it's great to do virtual coffees. It's great to do virtual summits, which I love putting those on. But sometimes getting in a room with other recruiters that you respect and learning from them is an absolute game changer. And this is me coming off of a conference. I was just with a Pinnacle, looking forward to the next conference. I'm going to be at nap, so I'm so excited to have NAP CEO Trinette here with us to share really just about, like, what's going on.

Benjamin Mena [00:02:07]:
We're going to focus on everything with certifications, everything when it comes to, like, industry and legislation. But we're also going to talk about, like, how the recruiting world has changed and what we have to look forward to and the opportunities that we can take advantage of. So Trinette, welcome to the podcast.

Trinette Cunningham [00:02:22]:
Thank you, Benjamin. I'm excited to be on here.

Benjamin Mena [00:02:25]:
All right, so quick, before we start jumping into the wonderful world of recruiting, a quick 30 second self introduction.

Trinette Cunningham [00:02:31]:
Sure. I am the CEO President of NAPS and that stands for the national association of Personnel Services. I'm going on 11 years with being with this association, NAPS. I love it. It's great. My background, however, Benjamin, is an association management and I started with that. I'm going to be dating myself, but I started in about 1995. So I would love to talk about the power of associations and why everyone that is in a professional industry should find their professional association and get involved and join.

Trinette Cunningham [00:03:06]:
And so for all the recruiters and staffers out there, NAPS is your home.

Benjamin Mena [00:03:12]:
Awesome. So you've been around the association world for a while and you know, living close to D.C. around the D.C. metro, associations do a lot behind the scenes that are like, we'll say a recruiter never actually sees.

Trinette Cunningham [00:03:24]:
Right.

Benjamin Mena [00:03:24]:
But before we start talking about that, like there are so many associations out there. Did you fall in love with the recruiters? Why was your calling the recruiting world?

Trinette Cunningham [00:03:34]:
I don't know if it was my calling as much as I did stumble into it. So you mentioned about associations. There's an association for everything. And I'm sure we'll talk a little bit about the importance and behind the scenes of what associations do. But how I came upon NAPS and recruiting is through asae. They had posted and when I say that it was the NAPS board they were looking for a new president slash CEO, somebody from ASA knew that I was looking at the time for a new association and it was just a really great fit. But I have a funny story to tell you. So to be interviewed by recruiters and going through that process, I just had so many expectations and I thought they're going to know what they're doing.

Trinette Cunningham [00:04:22]:
And so I'm not going to name names, but the process to interview for this association, it was kind of laughable actually. So my first round, I had four different recruiters that were on the NABS board interview me. One person would ask one question and then it was just questions fired one after another. But what I thought was so amusing is I don't think they were listening to each other and I don't think they were paying attention to the questions that the one recruiter was asking. So say one of the board members who was doing the interview would ask me a question. Five minutes later, another board member would ask me a question. And it was so frustrating. I hung up and I wanted to send a follow up email thanking them, but I just said, you know what, that was crappy.

Trinette Cunningham [00:05:14]:
That was not a very good interview. And I have to say it was not because of me. So I just. My typical email, thank you very much for the time. This is my strengths. This is how I think I could fit for your association and why I'd be the best candidate. I threw that out the window and I just said, hey guys, I don't know if you were feeling it, but that was the most disconnected interview I ever had. And we didn't talk about this, this and this and oh, it gets better, Benjamin.

Trinette Cunningham [00:05:41]:
So I just said, I have nothing to lose. Just to be completely honest, I fired it off. And then the four of them, instead of just replying to each other, they replied to all and included me on their response. And mind you, these are recreators. And they said, wow. Based upon her just being so completely honest, I say, let's move her to the next round. And like I wrote back and I said, hey guys. Yeah, I'm down with that too.

Trinette Cunningham [00:06:07]:
Next time you might want to make sure you don't reply all. So yeah, so that's how they found me. That's how I got started. And you know, ever since that moment, that is how we've always interacted. We've just been completely honest, direct. And I love that some associations are very like, I don't want to say they're not proper and professional fit, they're down to earth, they're honest. And I think it was just a really good fit. So that is my story with interviewing for an association of recruiters.

Trinette Cunningham [00:06:36]:
It was, it was comical.

Benjamin Mena [00:06:38]:
And I take it you've probably put a little more structure in since you've started, right?

Trinette Cunningham [00:06:42]:
Yes, definitely. Definitely.

Benjamin Mena [00:06:44]:
Well, before we jump in, so I'll be honest with you, it was probably a good 10 years in recruiting before I even heard of NAPS. For those that are just like, listen, yeah, I just saw you cringe.

Trinette Cunningham [00:06:55]:
Well, thanks, Benjamin.

Benjamin Mena [00:06:57]:
But that's the thing, that's the reason why, like I want to have this conversation. You know, there are a lot of recruiters that just don't know about the associations out there. Like, why is NAPS important for a recruiter?

Trinette Cunningham [00:07:05]:
Well, I always tell people certification. So we have one of the oldest certification programs and I think it was founded in 1961. And so what I hear a lot when people call, they'll say, hey, I just found my cousin a job. My best friend A job. I want to become a recruiter. And I think they are a recruiter. And there's really. Benjamin, no entry into this industry.

Trinette Cunningham [00:07:31]:
There's no professional requirements necessarily. I mean, we have human resources, HR classes and colleges and things of that nature, but there's really nothing. There's no professional standards to say I'm a recruiter. So what we have found in our industry are a lot of people say they're a recruiter. They think that they can do this. They're completely unaware of all the requirements on the federal requirements as far as legislation, things such as questions you can ask, job postings, how long you have to keep records. They are completely unaware of this. And they realize this once they mess up and then they're no longer in the industry.

Trinette Cunningham [00:08:10]:
So I think it's really important for people who are in our industry to have that certification because that designates them that they understand the industry, they understand the laws, and they also understand the ethics. So that's something that the association. We really promote the code of ethics and professionalism. So I always say to candidates or even people who are looking to partner with a recruiter, look for that designation, look for that certification. So we have a number of certifications, but that. That lets them know that this person has taken the time. They are completely aware of all the legislation impacting our industry as well as the code of ethics and professionalism. So that really sets you apart.

Benjamin Mena [00:08:54]:
You guys have what, three certifications?

Trinette Cunningham [00:08:56]:
We actually have four. So the most common is the cpc and that's a certified personnel consultant. So that's more for the direct hire. And then we have the cts, and that's a certified temporary staffing. So what it says, that's more for the staffing. And then we have the CSRS program, and that's more for a firm. And then we have what's called naf, and that is the accreditation firm as well. So we actually have four, but we really focus mainly on the two CPC and cts.

Benjamin Mena [00:09:28]:
Okay, and where can somebody go and learn about more of those certifications?

Trinette Cunningham [00:09:31]:
At our website, naps360.org and there's a tab that says credentialing. Just hit that. And it will tell you so much information, probably a little too much because people don't look at it. Instead they call me. You do have to maintain your continuing education each year. So once you do get your certification, and that is a process. I was looking for my manual. I think it's about 300 pages.

Trinette Cunningham [00:09:57]:
And a lot of people are unaware of how in depth the program is. And it is all, I shouldn't say all 90% legislative and the other 10%. We go over the best practices code of ethics, what the NAPS program consists of. But yeah, you can go online and you can learn more about it. You can learn about maintaining your CEUs. And like I said, you do have to maintain that every year you have to have 20 hours of continuing education, 17 of which have to be administered through a NAPS coach or member or through NAPS. The cost is 600 if you're not a NAPS member and 300 if you are. And yeah, it's a great program.

Trinette Cunningham [00:10:41]:
And you can sign up, you can register. I encourage everyone to go to our website to get more information if they have questions.

Benjamin Mena [00:10:47]:
Okay. And you've talked about legislation a few times. Like you guys do, like, I hate to say this, us recruiters, we live in a bubble. We're talking to our candidates, talking to our clients, you know, all day long. But there's a lot of stuff behind the scenes that actually impacts us.

Trinette Cunningham [00:11:00]:
Right? There is. So yeah, you know, independent contractor classifications, non compete laws, federal and state employment regulations. So yes, all of that. But I took the certification exam and I did both CPC and cts and it was, I thought it was going to be easy, so I wanted to take it. I took it in 2020. I started with NAPS in 2013, so it took me a while to do it. Listen, I tell people I am not from the recruiting and staffing industry, so if I could take it. And I always tell people, especially Tom Erp, who, you know, I scored better than Tom, by the way.

Trinette Cunningham [00:11:35]:
I just, I have to say that it was just extremely eye opening. Benjamin. I never thought of everything, all the laws and the legislation and then it just goes into best case scenario scenarios or you know, all these different kind of scenarios as well. So the exam is true and false, multiple choice. And then they give you case studies. And I need to say this as well. That manual and the exam, it is updated every year and the team that does it is littler Mendelsohn Employment law and they do an amazing, amazing job. So there is just so much legislative updates.

Trinette Cunningham [00:12:13]:
It's almost once that manual is done, we have to do an addendum like the next day or something. So we don't do a printed version. That's why so little Mendelsohn, they have just STEM legislative updates monthly to our members as well.

Benjamin Mena [00:12:29]:
I feel like just watching like what's happening out there, legislation is just moving at like record speed and trying to keep up with the cities and states and all the things that, yeah, like we don't think about that impacts us, but actually does.

Trinette Cunningham [00:12:42]:
It does, yes. And so when it comes to like a state or, well, state legislation, we really had depended on or relied on those state associations to lead that charge, if you would. Because the national association of Personnel Services. National. So it's almost impossible for us to manage everything that's going on the state level. So that's when we really would rely on the state associations to lead that charge.

Benjamin Mena [00:13:06]:
Awesome. And you guys also put together an event too. Can you talk about that?

Trinette Cunningham [00:13:10]:
So we have our annual conference and it's called Ignite. So that is taking place this year. It's going to be June 8th through the 10th at Planet Hollywood in Las Vegas. We changed it up a lot this year. We were always in the fall. Well, when I say always, the last 20 years we've been in the fall, what we found is, oh, my gosh, the fall is just crazy with holidays. The other industry events such as, you know, ASA Staffing World, it was just we were stepping on each other and it wasn't so much an issue for our attendees, but it was for the vendor community. So what we decided to do is, I think 20 years ago, we did it in the spring.

Trinette Cunningham [00:13:49]:
But the state associations that I had mentioned earlier, they wanted to have their events in the spring. So we're like, you know, do your events in the spring. The state and local associations and NAPPS will move their annual conference Ignite into the fall. What has happened is that, like I said, that fall is just such a congested time period for us now. And we've seen that a lot of the state and local associations have folded. So we decided to move back to that space. So, yeah, I know June isn't, I guess it's technically still springtime. So this is the first time in, like I said, 20 years that we are now in the spring.

Benjamin Mena [00:14:24]:
Now, because you're in charge of naps, you probably see a lot of changes in the recruiting world. What are some of the biggest changes that you've seen, like impacting recruiters?

Trinette Cunningham [00:14:33]:
I would definitely say the biggest right now is AI. If I had a dollar or ten dollars for every time one of our members or vendors said AI, Naps would not need to have an exhibitor or sponsor. So AI dei. And also I would say just talking about mental health and recruiting, those are some of the biggest changes that I've seen since I've been here.

Benjamin Mena [00:14:55]:
So Mental Health is like a thing now. Like, I mean, I've been a recruiter for, you know, just shy of like two decades. Like, mental health, like, wasn't talked about for the first 10 years. It was like, you come grind no matter what. Like, why has mental health now become an issue that people are talking about?

Trinette Cunningham [00:15:12]:
So I don't know that a lot of people are talking about it, so maybe that's why you haven't heard it, but I think that's something that you're going to see more recruiters talking about. So let's go back five years ago in the pandemic during COVID We had a lot of people, not a lot. I think the majority of the workforce, Benjamin, worked from home, so there was a lot of mental health implications that came from that. You know, just the stress from working from home, managing that work life balance. So from the recruiter standpoint, that has really taken a toll. All those challenges that came from the COVID and from Pandemic. So that is something that I'm hearing a lot more being discussed with the different groups that I'm talking to. And when I say different groups, I do hear communicate with other different industry associations, such as asa, SII and Tech Alliance.

Trinette Cunningham [00:16:02]:
So that is one of the things that we're starting to see kind of a trend in mental health and just putting that kind of in the forefront of the discussion. I know we always talk about AI dei, but don't be surprised if you see more topics with mental health.

Benjamin Mena [00:16:15]:
Oh, that's good to know. Yeah. And if you want a good laugh, like AI. If I can go like a day without talking about AI, I think it would be a great day.

Trinette Cunningham [00:16:24]:
It's just popping it everywhere. Everywhere. So, yeah, and I fall prey to the whole AI trap I have. My cat is now singing, you know, songs, and that's all because of AI. And yeah, it's the time.

Benjamin Mena [00:16:38]:
I mean, it's amazing. Like, you know, I've talked about this on other podcasts, but, like, stuff that would take me, like a day to do can now be done in a matter of minutes. But it's now, you know, making sure that recruiters are, you know, focusing on the right things and actually getting the job done, you know, AI to become, like, the shortcut that shorts them out of their job.

Trinette Cunningham [00:16:55]:
Exactly. Right.

Benjamin Mena [00:16:58]:
So, you know, with artificial intelligence and how AI is changing and how I think the industry is going through a transformation right now, like, where do you see naps in the next few years?

Trinette Cunningham [00:17:10]:
Oh, boy, I would love to say where I would see NAPS is just to be the leading association for, for the boutique firms. So when I say boutique, we represent a niche market, if you will, in the industry of recruiting and staffing. So when people call, especially the vendor community and I always tell them, listen, I'm going to tell you, understand who NAPS is, understand who our members, who our conference attendees are. If you're coming to conference to get a quick sell or if you're joining NAPS to do the same, that's not going to happen because we are so unique. If you want to go to a massive trade show and get tons of sales right there, go to another show, go to asa. But if you're looking to form those long term relationships and be more one on one and not only at the conference but also through the association, through your membership, then the NAPS is place for you. Our members are those boutique firms that the majority of their work that they do is direct hire and then they dabble a little bit in the staffing. And I think that the demographics for both the NAPCS membership as well as our conference attendees is about 85% are those boutique firms that have, you know, two to two to 10 employees in their firm that they focus mostly on a specific industry, whether that's pharma, tech, hospitality and then the remaining 15%, I would say that 10% are just exclusive to direct hire and then the remaining 5% is staffing.

Trinette Cunningham [00:18:51]:
So where I would love to see naps say in 10 years is just if you are, if you fit in that demographic to come to naps, find your home. Don't get lost in another big association that's really, really not a good fit. And for us it's just really important that anybody in the industry, whether you're a vendor or you're a practitioner, understands that not every association is going to be a fit, that this is what NAPS is. So like I said, if you're that boutique, smaller firm, niche marketing, come to naps. Let us grow our membership, let's grow our conference attendees and really push certification and the importance of that in our industry.

Benjamin Mena [00:19:33]:
Awesome. Before we jump over to the quickfire questions, I know we covered a lot, everything from like legislation to certifications to like the importance of naps. Is there anything else that you want to share about NAPS before we move forward?

Trinette Cunningham [00:19:48]:
You know, I think our conference so networking is huge, especially for this industry. So I would say, you know, we're all, a lot of us are just so busy and we're caught up working remotely or just Working in our office or whatever situation is, but it's so important to network. And that's one of the key reasons people belong to professional association, is to network, to come and learn best practices. Just make the investment in your company, come to the associate, come to our conference and talk to your peers, learn about best practices, share notes. I don't know, maybe even, you know, share some candidates, do a split fee agreement or whatever, you can do that. But I just think it's really important to come to the conference. You're not going to get lost. We are a fun group.

Trinette Cunningham [00:20:39]:
We have tons of education and it's intense. We do a lot of sessions during the day, but we also know how to network in the evenings. I love hearing from people after they get back to their office and they're like, wow, I really needed that. Didn't know how much. I was kind of in my own little space and just getting out and talking to like minded individuals and in our association is ignited, if you will.

Benjamin Mena [00:21:10]:
Awesome. All right, jumping over to the quickfire questions. You know, definitely with your vantage point of seeing so many trainers, seeing so many recruiters, seeing so many boutique firms, if somebody was just starting off as a brand new recruiter like you were just talking about earlier, about like, you know, Jim wanted to place their cousin and now thinks that they're a recruiter. But then they call you up and it's like, you know, what with everything that you see and the people that you get to meet, what advice would you give to me to have a successful career in recruiting?

Trinette Cunningham [00:21:37]:
The first thing I would say is to get certified. The second I would say stay curious, you know, follow a process. It's just not instincts, it's not your gut. You just can't say, oh, I found my cousin a job. So here I am a recruiter. I definitely think that understand the process and just take your time and learn about the industry, learn about the rules, the regulations, everything that will impact you and get involved and network.

Benjamin Mena [00:22:07]:
Same question, but for somebody that's been around the block, we'll say 5, 10, or maybe even someone like myself almost two decades.

Trinette Cunningham [00:22:13]:
Yeah. I would say for them, don't plateau. Don't just say, okay, I've been here for 10 years, I know everything. Keep learning, you know, mentor somebody, show up, come to the conference. I think really quickly, Benjamin, to go back to the mentoring because our industry has such a low threshold in saying, hey, I'm a recruiter, I'm not a recruiter. That mentoring is so important and we do have a Mentoring program. We've been trying to launch it for the last year and it's part of our Women in Recruiting. But we want to formalize that mentoring program and that's just so huge.

Trinette Cunningham [00:22:53]:
It's giving back to the industry. I mean, we all remember starting out in our respective industries. And I know I would have loved to have had a mentor saying, as an association management professional, I'll take you under my wing and tell you best practices or what not to do. And these are the conferences, so just help somebody out in the industry. But also, again, don't plateau. Don't assume you know everything. The certification program that I keep talking about, why it's so important is like we had talked about, you know, we put that manual out and the next day there might be legislation that has made it our archaic already. So don't assume just because you have your certification that you know everything.

Trinette Cunningham [00:23:37]:
We do an addendum at our conference. We have a certification class. But yeah, I would say there's somebody new get certified, somebody that's been in the industry. Don't plateau.

Benjamin Mena [00:23:48]:
Do you have a book that's had a huge impact on your career?

Trinette Cunningham [00:23:51]:
I would say there's a couple, but Slight Edge by Jeff Olson is one and Dare to Lead would be another. And those would be kind of my professional books that I would say, but another one that more personally. Do you remember Stuart Scott from espn? Have you ever read his book Every Day I Fight? I would say that one as well. So more on the personal side, but definitely can apply some of those principles to my professional.

Benjamin Mena [00:24:18]:
Now, I know you're probably not using all the wonderful AI XYZ tools that recruiters are getting pitched on on a constant basis, but for like what you're doing on the association level, like with the recruiters, like, is there a favorite tech tool that you cannot live without?

Trinette Cunningham [00:24:34]:
I use your membership. I can't live without that. That's our CRM membership software. And then Constant Contact is another that we use to get out our messaging. We can see, you know, everybody uses, I'm sure are familiar with Constant Contact. So we can see what really resonates the open rates and things of that nature.

Benjamin Mena [00:24:53]:
What has been one of the biggest failures that you've had to work through and learn from?

Trinette Cunningham [00:25:01]:
I would say thinking I can do it alone. You know, I've had to just trust not only my team as far as the staff, but also learning to kind of lean in to the board of directors and just really building a team. I always thought I could do everything you know, do it by myself. And that would be something. I've realized that it's okay to say that I'm vulnerable. And I think that goes back to the. One of my favorite books, Dare to Lead. It's just talking about vulnerability is really power, you know? And so coming to your board and saying, listen, our metrics are, whether it's for membership or conference, they're not where they should be.

Trinette Cunningham [00:25:52]:
Guys, why is this? What's the problem? Why are people not joining or why are people not attending our conference? And it's kind of just admitting, I don't know everything. I'm vulnerable. Association is vulnerable. What do you, as the recruiters, what can you do to kind of help. Help me put this puzzle together? What's the missing piece that I'm not seeing? And so for like, the longest time in my professional career, I thought, hey, it's good. It's a good thing to be independent. It's a great thing to be strong. It's a great thing to know everything and to know all the answers.

Trinette Cunningham [00:26:24]:
And I'm just learning, like, no, that's not the case. Like, really lean in to your peers. Lean in to those who work with you, whether it be in the office or in your board. If you belong to an association such as snap, just really lean into people. And that is probably my biggest failure, and it's probably one of my biggest accomplishments that I'm proud of. Just saying, hey, I don't know everything.

Benjamin Mena [00:26:47]:
You sound like a recruiter. We always are. Superman or Superwoman, like, we can handle it all. Dang it.

Trinette Cunningham [00:26:53]:
I know based upon my interview with naps, you all can't do it all.

Benjamin Mena [00:26:58]:
I love that. Well, you know, with everything that you know now, like, you know, with working with the board, learning about the recruiting space, you know, helping the board also get their interview process better. If you had the chance to go back in time and sit down with yourself, we'll say, like, after your first few months of naps, what would you go back and tell yourself? What kind of advice would you give yourself?

Trinette Cunningham [00:27:19]:
Listen. Do more listening. So I came into naps, and for the first six months, I just turned everything upside down. I changed the different membership classifications. I changed our branding. I changed just pretty much everything. And I was so laser focused, and I just had tunnel vision and I didn't listen. You know, I just came in, I said, this classification doesn't make sense.

Trinette Cunningham [00:27:48]:
Or the way this is. It doesn't make sense. It was great in a way that we changed a lot of things. As far as closing loopholes on membership and stuff like that. But I didn't listen. I didn't listen to the staff as much as I should have, and I didn't listen to the board as much as I should have. Because you think you may know everything. And if you just take a pause, and I wish I would have paused a little more in those first six months.

Benjamin Mena [00:28:14]:
Awesome. I think that's all of us. Like, early on, you get a chance to, like, you know, talk to a lot of recruiters at naps. You get the chance to interact with a lot of firm owners. You get a chance to, like, chat with people about certifications and what's working and what's changing and that kind of stuff. With all these questions, is there a question that, like, you wish a recruiter or wish a firm owner would actually ask you, but almost never do?

Trinette Cunningham [00:28:37]:
Sure. I would say, what keeps you up at night? About our industry? Because if I knew that, then that is something that we could tackle when we have, say, our content planning calls. That's one of the questions I ask, like, what keeps you up at night? Because you're not alone. And I'm sure if you're thinking about this, then that is probably everybody else is thinking about this, and that's something that we need to address.

Benjamin Mena [00:29:02]:
That is so true. Now I'm thinking, like, what keeps me up at night? This has been a fun conversation. For anybody that wants to follow you, how do they go about doing that?

Trinette Cunningham [00:29:11]:
I would say LinkedIn is the easiest place. Schmidt Cunningham. I'm there. LinkedIn, Facebook. Yeah.

Benjamin Mena [00:29:18]:
Awesome. And before I let you go, is there anything else that you want to share with the listeners?

Trinette Cunningham [00:29:22]:
Uh, yeah, I would say engage with your association, and hopefully that association is going to be naps. Don't go at it alone. This industry moves very fast, and you need to have a team around you, and that's what NAPS is. And I would say if you want to say relevant, you know, just plug in and participate.

Benjamin Mena [00:29:40]:
Awesome. Well, this has been such a fun conversation. I know I'm going to naps, but I think one of the secrets about going to events is what happens in the networking after the event. And I've seen it over the past, like, you know, few years. Like, you know, the learning is amazing. Like, you're energized, you're moving forward, but it's those conversations with your peers that you can have in person that just can absolutely make a world of a difference. So whether it's, you know, a NAPS or a future event this year. Make it the year to go do something in person, go see other recruiters, go network, because you are who you will hang out with.

Benjamin Mena [00:30:15]:
So I believe we can all grow together. So keep crushing it, guys, and. And I'll see you next time.

Trinette Cunningham [00:30:20]:
Thank you.

Benjamin Mena [00:30:22]:
The Elite Recruit Podcast has multiple summits coming up that you need to make sure that you are registered for. We have the AI recruiting summit 2025 coming up. And on top of that, finish the year strong. These two summits are going to help you move the needle, help you achieve your goals, help you achieve your dreams, and make 2025 the year that you started out and you wanted it to be. Make sure you get registered and also stay tuned. Got something cooking for you guys. Working on another project that you guys are going to absolutely love. All right, see you guys at the summits and see you guys soon.

Trinette R. Cunningham, CPC, CTS Profile Photo

Trinette R. Cunningham, CPC, CTS

President/NAPS

Trinette Cunningham is a seasoned nonprofit and event management executive with over 30 years of experience in association leadership, event strategy, and revenue generation. A recognized leader in her field, Trinette combines expertise in financial oversight, membership growth, marketing communications, sponsorship sales, and high-level event logistics.

In 2005, following a successful six-year tenure as Executive Director of the Corporate Event Marketing Association (CEMA), Trinette founded TR2 Consulting — a firm specializing in nonprofit and event management consulting. Through TR2, she has helped organizations across industries elevate operations, streamline systems, and amplify their impact.

As President of the National Association of Personnel Services (NAPS), Trinette has led the organization through significant growth, expanding membership, enhancing benefits, and implementing operational efficiencies that better serve members nationwide.

Trinette’s leadership extends beyond the boardroom. She has served as a trustee of her alma mater, California University of Pennsylvania, where she established an endowed scholarship in memory of her grandmother — a fellow Cal U graduate. She is an active member of the Pennsylvania Chapter of MPI, the American Society of Association Executives (ASAE), and was recently appointed to the Advisory Council of the Women’s Business Collaborative Alliance in Washington, D.C.

In addition to her professional achievements, Trinette is politically active in her home state of Pennsylvania and currently serves… Read More

Trinette Cunningham Profile Photo

Trinette Cunningham

President of NAPS, National Association of Personnel Services

Trinette Cunningham is a seasoned nonprofit and event management executive with over 30 years of experience in association leadership, event strategy, and revenue generation. A recognized leader in her field, Trinette combines expertise in financial oversight, membership growth, marketing communications, sponsorship sales, and high-level event logistics.

In 2005, following a successful six-year tenure as Executive Director of the Corporate Event Marketing Association (CEMA), Trinette founded TR2 Consulting — a firm specializing in nonprofit and event management consulting. Through TR2, she has helped organizations across industries elevate operations, streamline systems, and amplify their impact.

As President of the National Association of Personnel Services (NAPS), Trinette has led the organization through significant growth, expanding membership, enhancing benefits, and implementing operational efficiencies that better serve members nationwide.

Trinette’s leadership extends beyond the boardroom. She has served as a trustee of her alma mater, California University of Pennsylvania, where she established an endowed scholarship in memory of her grandmother — a fellow Cal U graduate. She is an active member of the Pennsylvania Chapter of MPI, the American Society of Association Executives (ASAE), and was recently appointed to the Advisory Council of the Women’s Business Collaborative Alliance in Washington, D.C.

In addition to her professional achievements, Trinette is politically active in her home state of Pennsylvania and currently serves… Read More