Most recruiting firms grow the same way. Add another recruiter. Make more calls. Do more of the same manual work that already owns your calendar. Reyhan Khan has been inside hundreds of agencies and the ones scaling fastest right now all made the same unexpected move first — they built the system before they added the headcount.
In this episode Reyhan breaks down exactly what a GTM engineer does, why it may be more valuable than your next recruiter hire, and what the fastest growing firms are doing right now that most agency owners haven't even considered.

What You'll Learn:

The 5 things a GTM engineer should do in their first 90 days
Intent-based outreach and why it crushes cold volume every time
The HR ratio playbook — how to find clients who need you right now
How to build a total addressable market table for your niche
What AI replaces in recruiting within 12 months — and what it never will
Why fewer than 5% of recruiters are building personal brands and what it's costing them
How to vet GTM vendors before you hand over $10K to the wrong person

Timestamps:
00:00 – Introduction
03:06 – Reyhan's origin story: electrical engineer to GTM expert
07:18 – Why a GTM engineer may be more valuable than your next recruiter
13:07 – Intent-based outreach: how to fish in a smaller, higher-converting pond
15:27 – How to vet GTM vendors before you get burned
23:50 – The 5 priorities for a GTM engineer's first 90 days
28:15 – Market mapping and building your total addressable market table
36:38 – AI's real impact on recruiting over the next 3–5 years
42:13 – Can a 5-person firm double revenue with the right GTM hire?
47:07 – What it actually takes to go from good to elite
55:41 – The question recruiters never ask but should

🚀 Atlas – AI-first ATS & CRM
Automates admin, syncs resumes/emails, and uses AI to build polished profiles and reports.
Try it free or book a demo → https://recruitwithatlas.com

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https://this-is-your-year-recruiter-summit.heysummit.com/
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https://elite-recruiters.circle.so/checkout/elite-recruiter-community

Tools & Links
Free Trial: PeopleGPT → https://juicebox.ai/?via=b6912d
Free Trial: Talin AI → https://app.talin.ai/signup?via=recruiter
Free Trial: Pin → https://www.pin.com/
Signup for emails → https://eliterecruiterpodcast.beehiiv.com/subscribe
YouTube: https://youtu.be/SJIfFoy1IPU
Follow Reyhan on LinkedIn: https://www.linkedin.com/in/reyhankhann/
Host Benjamin Mena: http://www.selectsourcesolutions.com/
Benjamin LinkedIn: https://www.linkedin.com/in/benjaminmena/
Benjamin Instagram: https://www.instagram.com/benlmena/