She recruits for the LA Rams, the Chargers, and the Forbes 400 — all referrals, all inbound, zero LinkedIn. This is how Rebecca Stewart built it.

In this episode of The Elite Recruiter Podcast, Benjamin Mena sits down with Rebecca Stewart, the founder of VIP Nannies — the household staffing agency placing nannies, chefs, housekeepers, and estate managers into the homes of NFL franchises, Forbes 400 families, and celebrities across Los Angeles.

Twenty years in, Rebecca's three-person team places 7 to 12 candidates a month, every deal referred or inbound. No paid ads. No SDR. No LinkedIn. She charges 18% of annual salary — right in line with the market. Everything else is what's different.

This conversation pulls apart the operational model and the mindset shift that built it: the Honda Accord moment at the Beverly Hills Hotel that triggered her seven-year pivot upmarket, the single LinkedIn message that won the LA Rams ten years ago, the $450 registration fee that filters out wrong-fit clients, the niche-is-everywhere thesis every recruiter listening needs to hear, and the 12-minute, 12-day exercise Rebecca uses to find clarity on direction.

If you're a recruiter who hit a brick wall in a vertical you fell into by accident, this is the conversation that argues you can change that.

CHAPTERS
0:00 Cold open
0:53 The pricing paradox
4:24 Three people, zero outbound
7:35 Peace Corps to Bel Air
12:16 Starting VIP Nannies at 23
14:45 The first year
17:48 Chasing the wrong clients
21:02 The Honda Accord at the Beverly Hills Hotel
24:14 The seven-year pivot upmarket
29:10 How to make money doing what you love
33:25 Winning the LA Rams with one LinkedIn message
38:01 The isolation problem and nanny socials
43:03 The $450 fee that filters clients
50:23 There's a niche for everything
57:23 The 12-minute, 12-day exercise
1:01:42 The hardest part of the business
1:03:38 Advice to her 24-year-old self
1:07:17 Building the business as a mom

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ABOUT REBECCA STEWART
Rebecca Stewart is the founder of VIP Nannies, a Los Angeles-based household staffing agency placing nannies, chefs, housekeepers, estate managers, and personal assistants into the homes of celebrities, professional athletes, and Forbes 400 families. She's been the preferred childcare provider for the LA Rams since 2016 and the LA Chargers since 2022.

Instagram: https://www.instagram.com/vipnanniesla/
Website: https://www.vipnannyagency.com/

THIS EPISODE IS BROUGHT TO YOU BY ATLAS
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ABOUT THE ELITE RECRUITER PODCAST
The Elite Recruiter Podcast is hosted by Benjamin Mena, Managing Partner at Select Source Solutions. The show goes deep with the top recruiters, agency owners, and executive search professionals in the industry to break down the mindset, tactics, and business models behind elite performance in recruiting.

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