Will Wegert said no to $70,000 fees in San Francisco. He walked away from New York. He killed every opportunity that wasn't Denver. And it made him the most recognized dev recruiter in Colorado.

This is the blueprint for owning a niche so completely that clients call you — before you ever call them.

↓ WATCH THE FULL EPISODE ↓

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🎙️ ABOUT THIS EPISODE

Most recruiters are chasing bigger markets, bigger fees, and shinier opportunities. Will Wegert did the same — and watched his billings get cut in half. When he finally looked at his own data, the answer was uncomfortable: his money was never in San Francisco. It was never in New York. It was always in Denver.

In this episode, Will breaks down the exact attraction-based system, the mindset shifts, and the daily disciplines that turned him into the go-to name in Colorado tech recruiting. If you want to stop being a commodity and start owning your market, this episode is required listening.

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⚡ WHAT YOU'LL LEARN

→ The Inner Circle Model — the 3-spoke marketing system that warms up clients before you ever call them
→ How to audit your own placement data to find where your real money is hiding
→ The ABC Marketing Method — a dead-simple relationship drip that works 52 weeks a year
→ Why turning down bigger fees accelerates your billings faster than chasing them
→ The exact LinkedIn content formula Will uses to attract CTOs without a single cold pitch
→ How to build a local reputation so strong that 8 out of 10 people already know your name
→ The accountability conversation that saved his career after his worst year in recruiting

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⏱️ TIMESTAMPS

00:00 — Intro
00:03:01 — Why Will said no when first invited on this podcast
00:04:28 — The "7-year overnight success" explained
00:06:26 — Resume writing, copywriting conferences, and a non-traditional path into recruiting
00:09:18 — Why referrals aren't a system — and what to build instead
00:15:47 — The data audit that ended his coastal ambitions for good
00:20:48 — The message to Danny Cahill that redirected his entire career
00:26:34 — The Inner Circle Model: the 3 spokes every recruiter needs working together
00:37:01 — The CTO lunch strategy: show up consistently, add value, never sell
00:39:28 — His LinkedIn formula: ⅓ human, ⅓ market value, ⅓ algorithm play
00:44:40 — ABC Marketing: the simplest desk-revival strategy in recruiting
00:52:12 — The Chrome extension and LinkedIn video trick cutting through AI-saturated outreach
00:57:01 — The one question Will wishes every recruiter would ask him

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🔧 FREE TOOLS & RESOURCES

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🔗 CONNECT

Will Wegert on LinkedIn → https://www.linkedin.com/in/willwegert/
Benjamin Mena → http://www.selectsourcesolutions.com/
Benjamin on LinkedIn → https://www.linkedin.com/in/benjaminmena/
Benjamin on Instagram → https://www.instagram.com/benlmena/

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