The biggest pattern interrupt in recruitment right now might be the oldest tool on your desk:
The phone!
Michelle Masterson explains why calling has become powerful again.
Recruiters are relying more heavily on AI, LinkedIn messages, emails, automated outreach, and SDRs to get conversations booked.
And Michelle isn’t saying you should stop using any of them.
The opportunity is that fewer people are actually picking up the phone.
That means a well-timed call can immediately make you stand out.
But there’s a catch:
You need a compelling reason to call.
“Just wanted to catch up” isn’t enough.
Your clients and candidates are busy. If you’re going to interrupt their day, make the conversation relevant enough that they’re glad they answered.
Sometimes the best way to stand out isn’t adopting another new tool.
It’s using an old one better than everyone else.
Tune in to the latest episode of The Elite Recruiter Podcast, sponsored by Atlas - the Recruitment Platform and Well Oiled Machine.
Now streaming on all podcast platforms! Links are in the comments!
