Tom Kelly says cold email isn’t what it used to be.

With inboxes flooded by spam, AI outreach, and generic LinkedIn messages, recruiters can’t rely on mass outreach alone anymore. According to Tom, the recruiters who win are the ones who build real relationships, stay close to their clients, and understand what’s actually happening in their world.

Tune in to the latest episode of The Elite Recruiter Podcast sponsored by Atlas - the Recruitment Platform.

Now streaming on all podcast platforms! Links are in the comments!