David Dickey went from placement fees in the mid-teens to fees north of $50,000.
What changed?
Not necessarily the work itself, and not always the same clients.
The bigger shift was the value delivered.
Instead of simply relaying resumes, David’s team created a more comprehensive search experience through deeper conversations, questionnaires, curated resumes, and full candidate submission packages.
That allowed them to position the service differently.
Premium pricing is much easier to defend when clients can clearly see the premium process behind it.
There is an important distinction between simply charging more and becoming worth more.
The strongest pricing power usually comes from the latter.
Tune in to the latest episode of The Elite Recruiter Podcast, sponsored by Atlas - the Recruitment Platform.
Now streaming on all podcast platforms! Links are in the comments!
