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July 27, 2026
A hiring manager types "accounting recruiter near me" into ChatGPT. Somebody comes up. Steve Gipson's argument is that it is almost never the best recruiter. It is the most visible one. Steve is Director of Sales and Operations at Recruiters Websites, now in its fourteenth year and used by over a thousand recruiting firms. One of those clients is a two person firm that had closed $404,000 of inbound business as of the day this was recorded, pulling twenty to thirty leads a month from people who had never heard of them. Steve is direct about the caveat. They started this work seven or eight years ago. Inside the episode: what Google actually changed and why SEO did not die, how topical authority works on a recruiting site, whether Wix and Squarespace can rank, the listicle and directory play for getting cited by AI, and the one on page fix to make this week. Figures are self reported and not independently verified. Recruiters Websites: https://recruiterswebsites.com/ Finis…