https://youtu.be/kalTroZmqsM

Cold email is dying, so Brian Abrams went old school. His boutique IT project management staffing firm grew from $1.5M to $6M while the staffing industry contracted three years straight, and 30 to 40 percent of his gross profit now comes from one channel: industry conferences. In this episode, the founder of PMO Partners lays out his entire four part playbook. How he picks his conference slate a year out, the pre-work almost nobody does including the exact no-pressure LinkedIn message he sends 30 days before every event, how his team works the floor, the follow up system that turned a 10 second booth conversation into his biggest client ever, and the story behind the legendary Run PMO shirts.